2025 Agenda

Jay is the world’s leading expert on change fluency and a renowned keynote speaker with over 13 years experience in strategy and human capital. Jay brings a rare depth of perspective to his work. As a half-blind cancer survivor, Jay has turned adversity into a story of strength and impact. In this powerful keynote, Jay will inspire you to see disruption not as a barrier but as a catalyst for innovation. His journey of resilience will ignite fresh perspectives on how Patient Support Programs can evolve with clarity, confidence, and purpose to better serve patients in an ever-changing healthcare landscape.

As the pharmaceutical landscape evolves, organizations are adapting to the shifting dynamics of drug development—particularly in chronic and specialty products. This session will explore the implications of emerging pipeline trends, the increasing complexity of patient journeys, and the transformation of healthcare delivery models. Attendees will gain insights into how these forces intersect to impact product support strategies, operational readiness, and market access planning.

This panel will provide a range of perspectives from senior leaders at leading Providers. The conversation will focus on navigating the critical issues facing PSPs today. The panel will explore key trends with the goal of providing practical insights and actionable ideas.

Specialty therapies are more complex than ever, and traditional patient support programs (PSPs) can’t keep pace. This session explores how digital innovation, AI-driven insights and decentralized care are transforming PSPs—offering patients greater choice, faster access, and more personalized support.

Hear from a GM’s perspective on the current opportunities and challenges facing PSPs in Canada. Explore the potential for PSPs to be a key strategic enabler for customer experience. Learn how collaboration across the industry can build sustainable programs and create impactful results, while effectively engaging global stakeholders.

The future of digital PSPs isn’t about choosing a single vendor solution—it’s about creating interoperable, agnostic systems that connect every point of collaboration. This session will unpack how technology and process re-engineering together can break the cycle of burden-shifting between stakeholders. Using compassionate access and oncology as a lens, we’ll highlight the importance of inclusive workflows, exception management, and back-office visibility. Attendees will learn how to design PSPs that are adaptable, collaborative, and ready for the next generation of specialty launches.

Practical strategies to successfully present new initiatives to senior leadership – best practice quick fire session

Advocating to private payers requires different strategies than those used for public payers. This session will explore how patient support programs can play a critical role in patients private payer advocacy, and how having the right strategy and approach can increase the chances of success.

External experts from diverse areas share their perspectives on the opportunities and challenges shaping Patient Support Programs. They’ll discuss how PSPs could evolve to deliver greater value for patients and driving positive impact across the healthcare system.

Patient Support Programs (PSPs) are essential to the Canadian market, yet they are often misunderstood within organizations and can be seen primarily as cost drivers. When sustainability is discussed, the conversation too often centers on cost reduction alone. This panel is about reframing that discussion. Sustainability must also mean value generation — improved adherence, better patient outcomes, and uniquely Canadian real-world data that informs both affiliates and global decision-making. The goal is to help attendees understand how PSP leaders can effectively demonstrate and communicate this value of PSPs to internal and external stakeholders.

End the day by connecting, reflecting, and sharing your biggest insights. This interactive wrap-up invites participants to exchange key takeaways, uncover common themes, and spark fresh ideas to carry forward beyond the Summit.