Agenda

Day 1 – Actions for Immediate Impact

Gain practical, actionable insights you can immediately apply when you return to your desk the day after the Summit. Learn about the tools, strategies, and best practices needed to execute your programs with excellence. Day 1 is designed to equip you with what you need to drive impact in your day-to-day operations and deliver results.

REGISTRATION
8:00 AM

Breakfast & Registration

WELCOME
9:00 AM

Welcome

Ian McQueen, Partner - MATRIX

KEYNOTE
9:10 AM

The Patient Perspective

Ursula Mann, Principal and Chief Patient Officer - Patient Voice Partners

Roi Shternin, Founder & Chief Storyteller - Chronically

SESSION
9:35 AM

Leveraging PSPs for Real World Evidence – Success Stories and Future Innovations

PSP Managers continue to face pressure to optimize their programs and use the data collected to enhance patient access to medications and overall care.

With payers and interested parties demanding credible, objective evidence to support decision making and demonstrate improved patient outcomes, multiple organizations have started the process of implementing guidelines on the generation and use of RWE.
While PSP Managers recognize the necessity of integrating evidence generation into their programs, establishing a reliable and robust process remains a challenge.

This session will focus on real case studies showcasing where PSP data was used to generate robust insights and generate value for clients and their stakeholders

Brad Millson, GM, Real World Solutions - IQVIA

SESSION
10:00 AM

Digital Transformation & Impact on PSPs – Ambulatory vs. Hospital Settings

Examining the post-COVID state of ambulatory and hospital PSPs – what has evolved, and what continues to need focus for improvement?

Our panel of experts will provide in-depth insights and the opportunity for discussion.

Catherine Bissett, VP, Marketing & Innovation - EMREACH

Sossy Meguerdij, President - AQCAMO

Jimmy Fung, Hospital Pharmacy Leader & HIS Integration Lead - Pangaea Group

Nicole Serena, Senior Managing Director - PSP Solutions

BREAK
10:20 AM

BREAK

SESSION
10:50 AM

Perspectives on PSP’s, EMR’s, RWE, and How They Come Together to Improve Patient Care

A facilitated discussion with clinicians on the limitations of their EMR systems, and why PSPs can become a powerful force in real world evidence generation to improve patient care

Aaron Leibtag, Co Founder & CEO - Pentavere

SESSION
11:15 AM

Sticking with Treatment: Unlocking the Secrets of Adherence

Join us for an insightful talk where we dive into the three key areas of human decision-making that drive treatment adherence. Discover how:

  • Time: Bringing the future into today can boost motivation.
  • Automaticity: Effective goal setting transforms adherence behaviors.
  • Affect: Emotional states influence the likelihood of sticking to treatment plans.

Jacob Braude, Principal - ZS Associates

BREAK
12:00 PM

LUNCH

SESSION
1:00 PM

Improving Trust Between Regulators and Industry: Update on the PSP Real World Readiness Framework

Building on Canadian and international initiatives to advance the utilization of PSP data as a trusted source of insights, this project aims to:

  • Advance the acceptance of PSP data by decision-makers (CDA, INESSS, Payers) and other health ecosystem stakeholders
  • Help bio-pharma and PSP vendors design their PSPs to collect data that can be used for decision-making
  • Demonstrate the positive impact of industry and broader ecosystem collaboration

Sarah Power, Health Data Strategy Lead - Takeda

Dan Zimskind, Manager, Learning Health Systems - ZS Associates

Melina Tsagaris, GM - Canadian Personalized Healthcare Innovation Network (CPHIN)

Sarah Michalowicz, Senior Director, Pharmacy Systems at Specialty Health Network, Shoppers Drug Mart

SESSION
1:20 PM

PSP Private Payer Hot Topics

This session will address some common private payer hot topics, such as preferred pharmacy networks, prior authorization, appeals, payer vertical integration and listing delays.

Suzanne Lepage, Private Health Plan Strategist - Suzanne Lepage Consulting

SESSION
1:50 PM

Operational Excellence in PSPs: Keys for Success

  • Improve Audit Readiness: Learn best practices for preparing for audits, ensuring compliance, and maintaining documentation.
  • Improving Invoice Reconciliation Practices: Learn effective and efficient tips & techniques.
  • Optimize Issues Management: Explore strategies & tactics to proactively identify, track, and resolve program issues.
  • Streamline Escalation Management: Understand the escalation process to ensure swift and effective resolution of critical problems.

Nicole Serena, Sr. Managing Director - PSP Solutions

SESSION
2:15 PM

Data Ownership as a Catalyst for Self-Help in Patient Support Programs: Insights from Clinical Trials

Case studies from clinical trials have shown remarkable success in engaging patients to improve the completion of clinical paperwork by taking ownership of their data. This talk will explore the core principles behind these successes and how they can be leveraged to enhance engagement within Patient Support Programs.

Shaneel Pathak, CEO - Zamplo

BREAK
2:35 PM

BREAK

SESSION
3:05 PM

PSPs as a Strategic Enabler for Customer Experience - A General Manager's Perspective

Hear from a GM’s perspective on the current opportunities and challenges facing PSPs in Canada. Explore the potential for PSPs to be a key strategic enabler for customer experience. Learn how collaboration across the industry can build sustainable programs and create impactful results, while effectively engaging global stakeholders.

Ken Custer, President and GM - Eli Lilly

Steve Browne, PSP Lead - Eli Lilly

SESSION
3:35 PM

Patient Support Program as an Extension of the Brand

Best Practices to Optimize Manufacturer Relationships with PSP Vendors: Bridging the Commercial to PSP Chasm.

Phil Peters, Independent Healthcare Consultant

SESSION
3:55 PM

Provider Panel: Today's Critical Issues

This panel will provide a range of perspectives from senior leaders at leading Providers. The conversation will focus on navigating the critical issues facing PSPs today. The panel will explore key trends with the goal of providing practical insights and actionable ideas.

Jean-Francois Dansereau, Sr Director, Patient Support Programs - Sandoz

Jessica Lovett, VP, Business Development & Digital Innovation - Innomar Strategies

Ajay Singh, VP, Patient Support Services & Navigation - McKesson

Karl Frank, Executive Managing Director - Bayshore Specialty Rx

Kimberley Cody, Director, Offerings and Marketing - STI Technologies

Ann Tran-Ryan, VP, BioPharma Partnerships & Customer Experience - Sentrex Health Solutions

CLOSE
4:35 PM

CLOSE

Ian McQueen, Partner - MATRIX

RECEPTION
4:45 PM

Networking Reception - Sponsored by IQVIA

GRAB YOUR SUMMIT PASSPORT! This event includes an activity designed to foster meaningful connections along with an opportunity to win a pair of Toronto Maple Leaf Hockey Tickets!

RECEPTION
6:00 PM

End of Day 1

Workshops, Leadership Round Table and Networking Meet and Greet

If you have preliminary interest in any of these sessions, please complete the following form and we will send you more details.

Day 2 – Insights for Future Success

Participate in expert-led discussions on broader healthcare trends and emerging industry shifts that may not yet be on your radar but could play a crucial role in your long-term planning. Engage in roundtable sessions to explore the potential impact of these changes on PSPs. Gain valuable insights to uncover key external opportunities and threats, which can then be integrated into your SWOT analysis for annual planning. You’ll leave the meeting prepared to develop robust, future-focused strategies.

REGISTRATION
8:00 AM

Breakfast & Registration

WELCOME
8:45 AM

Welcome

Ian McQueen, Partner - MATRIX

SESSION
8:50 AM

The Power of Healthy Tension: Leverage “Both/And” Thinking

This keynote empowers leaders to foster collaboration by embracing the superpower of “both/and” thinking in an “either/or” world. You will learn how to navigate diverse perspectives and competing interests to unlock entirely new possibilities.

Tim Arnold, Leadership Development and Team Building Expert

SESSION
9:35 AM

Future-Proofing PSPs: Responding to the Ever-Shifting Canadian Market Access Landscape

This presentation will provide an overview of the evolving reimbursement process for drugs in Canada, highlighting key updates, current trends and consideration of the future pharma pipeline. The discussion will explore how robust PSPs could be used to support new and complex treatments.

Understanding the evolving pipeline and market access landscape is crucial for designing effective PSPs for the future, as it helps anticipate challenges and opportunities in drug development and reimbursement.

Sherry O'Quinn, Managing Principal - MORSE Consulting

SESSION
10:05 AM

Future Landscape:  Evolution of the Drug Pipeline and Its Impact on the Patient Journey

During this session we will look at how drug development and pipelines are changing with a focus on chronic disease and specialty products.  Increasing product and patient journey complexity combined with future changes in health care delivery will provide challenges and opportunities when it comes to specialty product support.

Mark Omoto, GM, Thought Leadership Marketing & Communications - IQVIA

BREAK
10:30 AM

BREAK

SESSION
10:55 AM

Emerging Legal and Policy Trends - Update 2024

Discussion on the potential impact of the Connected Care for Canadians Act on data collection and use by PSP service providers and health information technology vendors.

Summary of recent litigation and regulatory enforcement actions related to patient choice of pharmacy rules.

Reviewing ongoing policy initiatives around Canadians’ access to care and role of PSPs.

John Greiss, Senior Associate - Osler, Hoskin & Harcourt LLP

SESSION
11:15 AM

Provider Panel: Administrative Burden - Exploring New Models and Solutions for PSPs

This panel will address the challenges posed by the administrative burden on healthcare providers due to limited resources and increasing complexities. This session will delve into the barriers hindering progress and discuss what the industry needs to implement efficient and sustainable Patient Support Program (PSP) models. Key topics will include the role of digital solutions and automation in enabling these transformations.

Inessa Quan, Lead, Patient Services - Takeda

Jerome Sneiderman, Director, Sales & Marketing - Health Loyalty

Nancy White, VP, Sales - Calian

Shelley Burnett, Executive VP, Product and Delivery - Auxita

Jeff Wandzura, CEO - KEEP Labs

SESSION
11:55 AM

Inclusive by Design: How to Strategically Embed Accessibility in Your PSP

In today’s rapidly evolving healthcare landscape, ensuring that PSPs are accessible to all patients isn’t just a goal—it’s a strategic and legal imperative. In this session, Normative’s president and resident inclusive design lead, Patrick Glinski, will guide you through a step-by-step approach to embedding accessibility considerations throughout the PSP experience. Patrick will share practical strategies on how to ensure that every aspect of your PSP—from digital interfaces to in-person support—reflects the diverse needs of your patient population. This session will reveal the hidden opportunities that arise when accessibility is embedded as a core component of your program.

Join us to discover why inclusive design is the key to unlocking the full potential of your PSP and learn how to create programs that ensure every patient—regardless of their unique challenges—can access and benefit from your services.

Patrick Glinski, President - Normative

BREAK
12:15 PM

LUNCH

SESSION
1:15 PM

Breaking Barriers: Building a Collaborative Working Group in a Competitive Pharma Landscape

Navigating Compliance Hurdles: Learn how a coalition of pharmaceutical companies overcame compliance challenges to establish a formal working group focused on shared patient and physician needs.
Securing Internal Buy-In: Explore the strategies used to convince leadership across multiple companies of the value in collaborating, despite competitive concerns.

Creating a Framework for Success: Discover how this working group identified common issues, developed a shared agenda, and ensured that all participants’ interests were protected, leading to tangible benefits for patients and healthcare providers.

Nicole Serena Senior Managing Director - PSP Solutions

Eric Lefrancois, Associate Director, Patient Access - Bristol Myers Squibb

Hitesh Patel, Head, Patient Support Services - Sanofi

Michelle Capon, Director, Patient Support Programs & Customer Service - GSK

Marion McLean, Director, Patient Services, Canada - argenx

Susan Guchardi, Director, Global Patient Support Programs - Advanz Pharma

SESSION
1:45 PM

Collaboration Roundtables

Join your colleagues for interactive roundtable discussions to delve deeper into the Summit’s insights. Explore how broader healthcare dynamics could impact PSPs and identify possibilities for industry collaboration.

BREAK
2:15 PM

BREAK

SESSION
2:35 PM

Leaders Panel: Progressing PSPs - Where Do We Go From Here?

PSP Leaders will discuss the Summit’s core themes and roundtable findings, and identify opportunities to progress PSPs as an industry.

Neil Sarin, Director, Patient Programs - BioScript Solutions

Lori Singh, Network Lead, Patient Services - Roche

Dominique Perron, AbbVie Care Head, Patient Experience - AbbVie

Steve Browne, PSP Lead - Eli Lilly

Jean-Francois Dansereau, Sr. Director, Patient Support Program - Sandoz

CLOSE
3:15 PM

CLOSE

Ian McQueen, Partner - MATRIX

CLOSE
3:30 PM

Adjourn