Agenda
Day 1 – Actions for Immediate Impact
Gain practical, actionable insights you can immediately apply when you return to your desk the day after the Summit. Learn about the tools, strategies, and best practices needed to execute your programs with excellence. Day 1 is designed to equip you with what you need to drive impact in your day-to-day operations and deliver results.
Breakfast & Registration
Welcome
Ian McQueen, Partner - MATRIX
The Patient Perspective
Ursula Mann, Principal and Chief Patient Officer - Patient Voice Partners
Roi Shternin, Founder & Chief Storyteller - Chronically
Leveraging PSPs for Real World Evidence – Success Stories and Future Innovations
PSP Managers continue to face pressure to optimize their programs and use the data collected to enhance patient access to medications and overall care.
With payers and interested parties demanding credible, objective evidence to support decision making and demonstrate improved patient outcomes, multiple organizations have started the process of implementing guidelines on the generation and use of RWE.
While PSP Managers recognize the necessity of integrating evidence generation into their programs, establishing a reliable and robust process remains a challenge.
This session will focus on real case studies showcasing where PSP data was used to generate robust insights and generate value for clients and their stakeholders
Brad Millson, GM, Real World Solutions - IQVIA
Digital Transformation & Impact on PSPs – Ambulatory vs. Hospital Settings
Examining the post-COVID state of ambulatory and hospital PSPs – what has evolved, and what continues to need focus for improvement?
Our panel of experts will provide in-depth insights and the opportunity for discussion.
Catherine Bissett, VP, Marketing & Innovation - EMREACH
Sossy Meguerdij, President - AQCAMO
Jimmy Fung, Hospital Pharmacy Leader & HIS Integration Lead - Pangaea Group
Nicole Serena, Senior Managing Director - PSP Solutions
BREAK
Perspectives on PSP’s, EMR’s, RWE, and How They Come Together to Improve Patient Care
A facilitated discussion with clinicians on the limitations of their EMR systems, and why PSPs can become a powerful force in real world evidence generation to improve patient care
Aaron Leibtag, Co Founder & CEO - Pentavere
Sticking with Treatment: Unlocking the Secrets of Adherence
Join us for an insightful talk where we dive into the three key areas of human decision-making that drive treatment adherence. Discover how:
- Time: Bringing the future into today can boost motivation.
- Automaticity: Effective goal setting transforms adherence behaviors.
- Affect: Emotional states influence the likelihood of sticking to treatment plans.
Jacob Braude, Principal - ZS Associates
LUNCH
Improving Trust Between Regulators and Industry: Update on the PSP Real World Readiness Framework
Building on Canadian and international initiatives to advance the utilization of PSP data as a trusted source of insights, this project aims to:
- Advance the acceptance of PSP data by decision-makers (CDA, INESSS, Payers) and other health ecosystem stakeholders
- Help bio-pharma and PSP vendors design their PSPs to collect data that can be used for decision-making
- Demonstrate the positive impact of industry and broader ecosystem collaboration
Sarah Power, Health Data Strategy Lead - Takeda
Dan Zimskind, Manager, Learning Health Systems - ZS Associates
Melina Tsagaris, GM - Canadian Personalized Healthcare Innovation Network (CPHIN)
Sarah Michalowicz, Senior Director, Pharmacy Systems at Specialty Health Network, Shoppers Drug Mart
PSP Private Payer Hot Topics
This session will address some common private payer hot topics, such as preferred pharmacy networks, prior authorization, appeals, payer vertical integration and listing delays.
Suzanne Lepage, Private Health Plan Strategist - Suzanne Lepage Consulting
Operational Excellence in PSPs: Keys for Success
- Improve Audit Readiness: Learn best practices for preparing for audits, ensuring compliance, and maintaining documentation.
- Improving Invoice Reconciliation Practices: Learn effective and efficient tips & techniques.
- Optimize Issues Management: Explore strategies & tactics to proactively identify, track, and resolve program issues.
- Streamline Escalation Management: Understand the escalation process to ensure swift and effective resolution of critical problems.
Nicole Serena, Sr. Managing Director - PSP Solutions
Data Ownership as a Catalyst for Self-Help in Patient Support Programs: Insights from Clinical Trials
Case studies from clinical trials have shown remarkable success in engaging patients to improve the completion of clinical paperwork by taking ownership of their data. This talk will explore the core principles behind these successes and how they can be leveraged to enhance engagement within Patient Support Programs.
Shaneel Pathak, CEO - Zamplo
BREAK
PSPs as a Strategic Enabler for Customer Experience - A General Manager's Perspective
Hear from a GM’s perspective on the current opportunities and challenges facing PSPs in Canada. Explore the potential for PSPs to be a key strategic enabler for customer experience. Learn how collaboration across the industry can build sustainable programs and create impactful results, while effectively engaging global stakeholders.
Ken Custer, President and GM - Eli Lilly
Steve Browne, PSP Lead - Eli Lilly
Patient Support Program as an Extension of the Brand
Best Practices to Optimize Manufacturer Relationships with PSP Vendors: Bridging the Commercial to PSP Chasm.
Phil Peters, Independent Healthcare Consultant
Provider Panel: Today's Critical Issues
This panel will provide a range of perspectives from senior leaders at leading Providers. The conversation will focus on navigating the critical issues facing PSPs today. The panel will explore key trends with the goal of providing practical insights and actionable ideas.
Jean-Francois Dansereau, Sr Director, Patient Support Programs - Sandoz
Jessica Lovett, VP, Business Development & Digital Innovation - Innomar Strategies
Ajay Singh, VP, Patient Support Services & Navigation - McKesson
Karl Frank, Executive Managing Director - Bayshore Specialty Rx
Kimberley Cody, Director, Offerings and Marketing - STI Technologies
Ann Tran-Ryan, VP, BioPharma Partnerships & Customer Experience - Sentrex Health Solutions
CLOSE
Ian McQueen, Partner - MATRIX
Networking Reception - Sponsored by IQVIA
GRAB YOUR SUMMIT PASSPORT! This event includes an activity designed to foster meaningful connections along with an opportunity to win a pair of Toronto Maple Leaf Hockey Tickets!
End of Day 1
Workshops, Leadership Round Table and Networking Meet and Greet
If you have preliminary interest in any of these sessions, please complete the following form and we will send you more details.
Day 2 – Insights for Future Success
Participate in expert-led discussions on broader healthcare trends and emerging industry shifts that may not yet be on your radar but could play a crucial role in your long-term planning. Engage in roundtable sessions to explore the potential impact of these changes on PSPs. Gain valuable insights to uncover key external opportunities and threats, which can then be integrated into your SWOT analysis for annual planning. You’ll leave the meeting prepared to develop robust, future-focused strategies.
Breakfast & Registration
Welcome
Ian McQueen, Partner - MATRIX
The Power of Healthy Tension: Leverage “Both/And” Thinking
This keynote empowers leaders to foster collaboration by embracing the superpower of “both/and” thinking in an “either/or” world. You will learn how to navigate diverse perspectives and competing interests to unlock entirely new possibilities.
Tim Arnold, Leadership Development and Team Building Expert
Future-Proofing PSPs: Responding to the Ever-Shifting Canadian Market Access Landscape
This presentation will provide an overview of the evolving reimbursement process for drugs in Canada, highlighting key updates, current trends and consideration of the future pharma pipeline. The discussion will explore how robust PSPs could be used to support new and complex treatments.
Understanding the evolving pipeline and market access landscape is crucial for designing effective PSPs for the future, as it helps anticipate challenges and opportunities in drug development and reimbursement.
Sherry O'Quinn, Managing Principal - MORSE Consulting
Future Landscape: Evolution of the Drug Pipeline and Its Impact on the Patient Journey
During this session we will look at how drug development and pipelines are changing with a focus on chronic disease and specialty products. Increasing product and patient journey complexity combined with future changes in health care delivery will provide challenges and opportunities when it comes to specialty product support.
Mark Omoto, GM, Thought Leadership Marketing & Communications - IQVIA
BREAK
Emerging Legal and Policy Trends - Update 2024
Discussion on the potential impact of the Connected Care for Canadians Act on data collection and use by PSP service providers and health information technology vendors.
Summary of recent litigation and regulatory enforcement actions related to patient choice of pharmacy rules.
Reviewing ongoing policy initiatives around Canadians’ access to care and role of PSPs.
John Greiss, Senior Associate - Osler, Hoskin & Harcourt LLP
Provider Panel: Administrative Burden - Exploring New Models and Solutions for PSPs
This panel will address the challenges posed by the administrative burden on healthcare providers due to limited resources and increasing complexities. This session will delve into the barriers hindering progress and discuss what the industry needs to implement efficient and sustainable Patient Support Program (PSP) models. Key topics will include the role of digital solutions and automation in enabling these transformations.
Inessa Quan, Lead, Patient Services - Takeda
Jerome Sneiderman, Director, Sales & Marketing - Health Loyalty
Nancy White, VP, Sales - Calian
Shelley Burnett, Executive VP, Product and Delivery - Auxita
Jeff Wandzura, CEO - KEEP Labs
LUNCH
Breaking Barriers: Building a Collaborative Working Group in a Competitive Pharma Landscape
Navigating Compliance Hurdles: Learn how a coalition of pharmaceutical companies overcame compliance challenges to establish a formal working group focused on shared patient and physician needs.
Securing Internal Buy-In: Explore the strategies used to convince leadership across multiple companies of the value in collaborating, despite competitive concerns.
Creating a Framework for Success: Discover how this working group identified common issues, developed a shared agenda, and ensured that all participants’ interests were protected, leading to tangible benefits for patients and healthcare providers.
Nicole Serena Senior Managing Director - PSP Solutions
Eric Lefrancois, Associate Director, Patient Access - Bristol Myers Squibb
Hitesh Patel, Head, Patient Support Services - Sanofi
Michelle Capon, Director, Patient Support Programs & Customer Service - GSK
Marion McLean, Director, Patient Services, Canada - argenx
Susan Guchardi, Director, Global Patient Support Programs - Advanz Pharma
Collaboration Roundtables
Join your colleagues for interactive roundtable discussions to delve deeper into the Summit’s insights. Explore how broader healthcare dynamics could impact PSPs and identify possibilities for industry collaboration.
BREAK
Leaders Panel: Progressing PSPs - Where Do We Go From Here?
PSP Leaders will discuss the Summit’s core themes and roundtable findings, and identify opportunities to progress PSPs as an industry.